Kitwave buys Eden Farm in UK

Kitwave Wholesale Group, an independent UK wholesaler of FMCG products, has added frozen food and ice cream wholesale and distribution business Eden Farm to its group. Eden’s product offerings will broaden Kitwave’s range considerably, and increase its customer base to over 22,000, the company says. The acquisition will also increase the Kitwave group’s staff numbers to over 450.

Kitwave was established in 1987 as an acquisition vehicle set up to purchase the small confectionery wholesale business, M&M Value. Paul Young (Kitwave’s group managing director) and his team have since acquired Anderson Wholesale, Automatic Retailing, Teatime Tasties and now Eden. Eden Farm, based in Peterlee, is a 50 year old family-run business originally set up with one minivan delivering its home-grown produce to customers. It has since grown into a five-depot operation with a national delivery network distributing top brands of frozen food and ice cream operating from Peterlee, Cambridge, Bradford, Cardiff and Glasgow. Paul Young, managing director of Kitwave Group, comments: “Eden Farm is a natural fit for the group < increasing Kitwave¹s product range and providing a wider customer reach across the UK.”