Ornua businesses unveiled

Adams Foods and Adams Food Ingredients has unveiled its new identities, coming into line with that of its parent company, Ornua. Adams Foods will be known as Ornua Foods and Adams Food Ingredients will become Ornua Nutrition Ingredients. Both businesses are key elements of Ornua’s major presence in the UK and the new identities reflect the importance Ornua places on its continuing growth and development in what is a key market for the group.

Over the last seven years Ornua has invested in the region of £75 million (€94.3m) in establishing the two businesses as leaders in their respective UK markets. The new names give both businesses a clear link with its parent company Ornua, an agri-food commercial co-operative that markets and sells dairy products on behalf of its members, Ireland’s dairy processors and the Irish dairy farmer.

Adopting the Ornua name reinforces that both businesses can benefit from the financial, operational and commercial strength of their parent company. The new identity also highlights that both businesses can harness the group experience in areas such as R&D, innovation and supply chain.

John Jordan, chief executive of Ornua Foods Europe, says, “Bringing our identity into line with that of the group confirms Ornua’s commitment to being a leading supplier of British and Irish cheese to the UK market building upon our established relationships with major UK customers, suppliers and partners. At the same time, it will enable both UK businesses and their staff to be more engaged with and more relevant to achieving Ornua’s vision of becoming a leading global dairy organisation.“