Arla invites people to ‘Eat Monday for Breakfast’ with new campaign

Arla Foods has launched a new Arla brand campaign inviting consumers to ‘Eat Monday for Breakfast’. The campaign launched yesterday (7 May) and shows consumers that, when faced with the natural goodness of dairy and the right attitude, they can face Monday morning.

The campaign launched with a 30” film to run across catch up TV and online video including YouTube, targeted to hit screen on Sunday nights. It is supported by digital outdoor ads aimed at targeting people on their Monday morning commute.

The campaign also encompasses three videos to run across The Huffington Post. The films feature comedian Nick Helm, who admits he is not a morning person. In the videos he meets someone who gets up early as part of their job, a dairy farmer, fitness instructor and worker at New Billingsgate Fish Market.

The campaign brings together the family of Arla brands that include Arla Cravendale, Arla Lactofree, Arla skyr, Arla BOB and Arla Protein. All the brands will be joining the campaign by sharing the films and providing tips, tricks and life hacks to help people take on Monday mornings.

Stuart Ibberson, senior director of marketing at Arla Foods UK, says, “This new activity builds on the success of last year’s Choose Goodness breakfast campaign which was a great success. As part of our UK Strategy 2020 plan, we have ambitions to make Arla a household brand, encourage healthier food choices and highlight the nutritional qualities of dairy products. By continuing to focus on the most important meal of the day, we believe we can achieve these aims.”

The campaign runs from 7 May until late October 2017 and was created by Creature of London.