Campina promises huge investment

NETHERLANDS – Dairy multinational Campina is promising large-scale investment in new plant this year.

The company has earmarked 155 million euro for new buildings, plant, software and sales expansions, according to executive director Tiny Sanders.

The company is setting aside 45 million euro for its ‘Maasdam’ project, developing the cheese headquarters as part of the centralisation strategy of Campina Netherlands.

In Cologne, Campina Germany has already laid the foundations for a massive high-rise coolhouse to improve logistics.
Quality control is to be further strengthened as part of an investment throughout northern Europe, said Sanders.

Campina will also invest in its Russian business. While the booming fruit yogurt market there saw national sales increasing by between 18and 20% last year, Campina Russia claimed that its own product growth was even higher. At its Stupino plant, near Moscow, 23 different products are now on-line including three skimmed-milk long life yogurt varieties.

In Russia, Campina’s most popular product is still German fruit yogurt brand Campina Fruttis. 60% of Russian sales last year were exported from Germany and Campina’s new plant at Torun in Poland. This will change when second and third production lines are completed at its Russian plant later this year.

Campina Fruttis now have a 16% market share in Russia, according to national sales director Igor Russkov. This has put Campina Russia second behind market-leading local processors Winn Bill Danand.
Campina is also continuing investment in Poland with last year’s the introduction of a special Polish line of dairy desserts under the Campina Smakija label. Eight new types of the dessert are now on the market.