MSD initiatives encourage UK farmers to connect via social media

Farmers and the agricultural industry are known for their resilience in the face of adversity. Never has this attribute been more keenly tested as they use their key worker status to continue feeding the nation by producing milk, meat and produce while reaching out and supporting each other online.

Beverley Taylor, dairy marketing manager at MSD Animal Health, explains how the initiatives, Disease? Not On My Farm! and Project Lamb are encouraging farmers to stay connected during the Covid-19 crisis.

“With restrictions of movement in place, many farmers are using social media to maintain a connection to their peers and the wider world. Technology is an increasingly valuable tool and social media platforms can ensure that farmers feel united and valued. Many organisations are taking to social media to show solidarity and bring some much-needed positivity to the conversation.

“We’re encouraging farmers to share their positive experiences, and ideas for how they and the wider rural community are staying safe, as well as providing an opportunity to engage with others in the same situation,” says Beverley.

Organic producer and Disease? Not On My Farm! ambassador, James Robinson, explains the positive benefits of maintaining a profile on social media: “It remains ‘business as usual’ for all farmers, particularly, during this busy spring season. With every community affected, I’ve found its been helpful to share what’s been happening at Strickley Farm. There is a sense of satisfaction seeing feedback from so many different people. It’s reassuring to know that farmers are making a valuable difference.”

“Alongside the tremendous efforts of the NHS and other key workers, the agricultural sector is making an enormous contribution to the country, ensuring shelves remain stocked with quality British farmed produce. It’s only right that their efforts are championed. We want to participate in showing our thanks during this crucial time,” concludes Beverley.

Farmers can visit Facebook and Twitter profiles @notonmyfarm and @ProjectLAMBUK to join the conversation using the hashtag #feedthenation.

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