NZMP expanding probiotic strains in North America

NZMP, the ingredients brand of dairy company Fonterra, is expanding the application range of its patented probiotic strains to include various snacks and certain types of confectionery and beverages. NZMP’s probiotic strains have diversified the brand’s existing portfolio and their new applications will allow for further innovation while pairing with existing offerings, the company says.

NZMP’s strains of Bifidobacterium animalis subspecies lactis HN019 (BifidoB HN019) andLacticaseibacillus rhamnosus HN001* (LactoB HN001) are clinically proven to provide consumers with digestive health and immunity benefits including improving gut-barrier function and reducing risk of certain disease, infections and inflammation. Isolated from microbial cultures used in manufacturing yogurt and cheese, these dairy-free strains have been developed to meet three criteria – to be safe, effective and stable. NZMP’s probiotic strains are suitable for various applications including ready-to-mix powdered beverages, supplements, chocolates, coated protein or snack bars, yogurts, ice creams, cheeses, fresh juices or fermented milk drinks.

As the original discoverers of the HN001 and HN019 probiotics, Fonterra commercialized these strains in the ‘90s and continues to own the trademark, so it’s no surprise that the company has always invested in human clinical research. Over the decades, the accumulation of clinical evidence from a range of trials has resulted in HN001 and HN019 super strains being very heavily researched in humans. The human clinical evidence from across generations and markets provides NZMP an advantage when approaching US customers that are often seeking suppliers which can offer clinically-backed benefits to consumers.

“NZMP’s Sports & Active Lifestyle unit has been expanding its portfolio to include speciality ingredients that are complementary to core protein offerings, including things like milk phospholipids for mental wellbeing, milk minerals for bone health or Lactoferrin for immunity,” says Victoria Lam, senior marketing manager sports & active lifestyle. “Market trends tell us that consumers are increasingly seeking more health benefits from their food and with more than 90% of probiotic products making health claims in the US, it makes sense to add probiotics into food or beverage formats, which can be carriers for various health-boosting ingredients.”

By extending its product offerings into specialty ingredients and targeting additional health benefits, NZMP hopes to help its customers appeal to a broader range of consumers. This addresses the increased immunity awareness that has arisen since Covid-19, where consumers have placed a greater focus on immunity solutions and more enjoyable, functional food & beverage products.

Chris Ireland, US probiotics business manager, sports and active lifestyle, adds, “Fonterra is traditionally a dairy food company, which means we have complementary expertise in regard to how probiotics can be paired with other ingredients in our portfolio for food and beverage applications. In fact, we are one of the few probiotic suppliers with evidence of probiotic stability data for chocolates.”

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*Lactobacillus rhamnosus HN001 is now known as Lacticaseibacillus rhamnosus HN001


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