Dairy cream revenue to expand, says Fact.MR

Over the last few decades, there has been various innovation and experiments in cream products and processing, according to a report from Fact.MR. In 2021, the global market was valued at US$871 billion (€788.2bn), it says.

Manufacturers in the market have been engaged in marketing new cream products as a complete solution to most cooking needs. The key focus seems to be on the nutrition aspect of the product. With research demonstrating conflicting findings about the advantages and hazards of full-fat dairy, incorporating heavy whipping cream into a diet calls for moderation. In a diet of 2000 calories, 20g of saturated fat is recommended each day.

Most large-scale producers in the market have been offering pasteurised milk and cream, especially from non-fat milk, to their consumers. This is in line with the growing consumer demand for products rich in milk proteins and vitamins. Growth in the number of diet conscious-consumers has resulted in higher consumption of non-fat milk in households as it eliminates most of the saturated fats and cholesterols.

Some of the large-scale producers in the market such as Nestlé and Saputo have been offering a variety of creams, including sour cream. Design, colour and shape of the product’s packaging also have a crucial role in attracting customers. Manufacturers need to grab the attention of customers to convey information on products and their ingredients. Nowadays manufacturers are using Tetra Pak cartons, cans, and bottles to distribute products.

Efficient packaging helps in avoiding contamination and is also used in transportation. The use of plastic in the manufacturing of dairy packaging solutions is declining due to rising awareness of sustainability, as it is one of the leading causes of environmental degradation

These insights are based on a report on Dairy Cream Market by Fact.MR.