Nom boycotted for Turkish labels in Austria

One of Austria’s top three dairies, the 340 million kg per year Niederosterreichische Molkerei (NoM), is being boycotted by customers on its home market because it has been filling drinking milk into cartons with Turkish labels. This apparently innocent integration-friendly marketing move to attract the hundred thousand Turks living and working in the main cities of Austria has upset the dairy’s original customers who say they will not buy the milk until it reverts to purely German-language labelling.
NoM management claim that the milk was packaged for sale only in Turkish supermarkets anyway, and points out that Turkish is used on only two sides of each carton with German on the others.
The country’s minister of agriculture Nikolaus Berlakovich has tried to dampen the flames with a fine portion of dry Austrian humour: “Anyone is free to choose cartons with German writing on them if they believe the contents will taste better.” Berlakovich described NoM’s Turkish labelling as &hellip,”a clever marketing move in the long term interest of Austrian agriculture”.