campaign
Müller encourages shoppers to ‘have it all’ with biggest ever Müllerlight campaign
Müller Yogurt & Desserts is targeting category growth with its biggest ever Müllerlight marketing campaign.
Wriedt joins German dairy marketing campaign
Kerstin Wriedt is to become managing director of Initiative Milch, a four-year German milk marketing programme funded by the national dairy industry.
ICA works to save the ice cream sector
The Ice Cream Alliance is mobilising its members, the wider industry and other parts of the hospitality sector to promote their products to all those holidaying in the UK this summer.
Animal health promoted by SalzburgMilch
SalzburgMilch dairy has incorporated messages on animal health as well as good taste and sustainability into its latest advertising campaign.
Biotiful calls on consumers to upgrade breakfast with new campaign
Kefir expert Biotiful is unveiling its biggest marketing campaign to date, reaching 10 million healthy consumers to ‘upgrade their breakfast’ with the brand’s wide product portfolio.
Clover celebrates ‘Real Love’ with launch of new creative campaign
Saputo Dairy UK has announced the launch of a new creative campaign for its market leading spread, Clover, building on the success of the brand’s 2020 ‘Spread the Love’ campaign.
General Mills gets milk in the US
Consumer goods company General Mills Big G cereal has announced a partnership with Got Milk?, the long-running US milk processors campaign.
Eat Balanced and enjoy
The UK’s Agriculture & Horticulture Development Board (AHDB), has just launched a £1.5 million (€1.6m) campaign to encourage consumers to “eat balanced; enjoy the food you eat”.
Uniekass unveils new campaign focusing on cheese
Uniekaas’ latest campaign taps into the Dutch demand and love for cheese.
Milk Your Moments delivers for UK dairy sector
The first national dairy TV campaign for 20 years helped drive an estimated 11.2 million litres of additional liquid milk sales and raised £100,000 for mental health charities.
Dairy back on UK TV screens after 20 years
The first dairy TV advert in 20 years has been aired this week, as part of the £1 million joint-funded dairy marketing campaign Milk Your Moments.
Graham’s announces support for mental health charities to encourage personal connections
Graham’s The Family Dairy has announced its support for SAMH (Scottish Association for Mental Health) and Mind as part of #MyGrahamsMoments for the wider £1 million joint funded Dairy UK marketing campaign to champion dairy.
UK consumers asked to support nation’s farmers through 24 Hours in Farming campaign
British consumers are being invited to throw their support behind the country’s farmers in the biggest online agricultural event.
Country Life announces second year of on-pack partnership with English Heritage & Cadw
Saputo Dairy UK has announced that its Country Life British butter partnership activity with English Heritage and the Welsh historic environment service, Cadw, has been renewed for a second year.