UK: Rachel’s Organic to move into ice cream

Dairy brand Rachel’s Organic is to move into the ice cream sector in the UK next month, according to licence owner R&R.

It is looking to drive sales with the release of healthier and super-premium products.
R&R senior brand marketing manager Charlotte Hambling says: “We’re expecting really strong incremental results from this as new customers are attracted to the ice cream market through Rachel’s brand recognition and reassurance.”
The Rachel’s Organic ice cream, dubbed “ravishingly raspberry” and “decadently double cherry”, will be available in a 500ml tub and priced at