Whitfield gets the cream at Müller Wiseman

Müller Wiseman Dairies has confirmed a key appointment in advance of the autumn opening of Britain’s largest butter plant in Market Drayton. Sean Whitfield  joins Müller Wiseman Dairies as business unit director – cream having spent more than five years in senior sales roles with Adams Food, part of the Irish Dairy Board. His role is to ensure that the company maximises returns from cream and cream derived products including the butter set to be manufactured at Müller Wiseman Dairies new £17m (€19.8m) plant in Shropshire, UK.  Müller Wiseman Dairies Trading and Account teams will manage customer responsibility for butter as well as the company’s existing fresh milk and cream business.

The company has already pinpointed opportunities created by the UK’s trade deficit, which sees over £2.2bn (€2.5bn) of dairy products (source Customs & Excise) imported each year including more than 100,000 tonnes of butter.

Carl Ravenhall, managing director of Müller Wiseman Dairies says: “Müller Wiseman Milk Group farmers are producing more than 90,000 tonnes of cream each year and Sean Whitfield’s role is key to optimising returns from this product in all market conditions. Cream is a very important part of our business and in making this appointment and investing in the country’s largest butter making facility, we are placing a strong focus in this area.