Survey shows milk consumption is rising amongst children

Children’s milk consumption is breaking all records in Germany with a representative national survey of six to 13 year olds finding that 70% of the respondents drank milk every day.

The survey by publishers Egmont Ehapa, Berlin, is representative of 5.7 million children and has been carried out since 2002 when only 61% of children said they drank milk every day. Since then, the percentage has increased almost every year. Now milk is slated as the most popular drink for youngsters from a selection that includes fruit juice, lemonade, mineral water and cocoa flavour drinks. Up until 2004 fruit juice was the most popular kids’ drink in Germany then mineral water took over for three years. Since then, milk has been firmly established at the top.