Arla Cravendale launches TV ad campaign

Arla Cravendale has launched a £3m (€3.3m) television advertising campaign.

The launch is part of Arla Foods UK’s commitment to championing British dairy and adding value to the UK milk category, as set out in Strategy 2020, the company’s global strategy for growth.

The new ‘Moonicow’ campaign will run throughout August. It highlights the unique freshness of Cravendale milk –which is filtered and lasts longer than its competitors – by playing on the theme of local myths and legends.

Cravendale milk is produced by Arla Foods UK. It generated sales in the year up to July 2017 totalling £148.3m (€164.4m). Last year also saw the launch of a new 250ml bottle, introducing the product to the soft drinks aisle for the first time.

Stu Ibberson, senior director marketing at Arla Foods UK, says: “Arla Cravendale is one of Britain’s best loved brands, consumed by families across the country. We are very excited to be launching the Moonicow campaign, which reinforces the fresh taste of Cravendale milk which we know our customers value.”