Graham’s The Family Dairy named Scotland’s number one food brand
Graham’s The Family Dairy is celebrating their achievement in now becoming number one Scottish Food Brand in Scotland, overtaking Irn Bru for the first time. Scotland’s largest independent dairy has now also jumped up one place to number nine in the top 20 most chosen food brands in Scotland, overtaking top global brands including Nescafe, Kingsmill, Pepsi, Cadbury’s and Birds’s Eye in the Scottish Brand Footprint 2020, compiled by Kantar WorldPanel.
The ranking is based on Scottish household shopping choices and reveals which brands are being bought by the most consumers the most often.
2020 has been a challenging year for the whole country and Graham’s has responded to the global pandemic with the same hard-working family values, great taste, product and innovative thinking which has been at the heart of its business for over 80 years.
Sales of butter doubled amid a surge in home baking during lockdown, the business working around the clock to make sure this and all other dairy products were available on shelves.
The business also understood very early on that some people were unable to leave their homes to buy milk, cream or butter, so very quickly mobilised their teams across the country to be in a position to offer doorstep delivery, a personal service to more people and areas across Scotland.
With the launch of new Goodness Kefir, a cultured, fermented milk drink, similar to yogurt earlier this year, as well as Skyr in a new on-the-go pouch format and an expansion of the Goodness ice cream flavours, Graham says its focus will be to continue and develop new and exciting dairy products for customers.
Robert Graham, managing director at Graham’s The Family Dairy, said: “We are absolutely delighted to be named Scotland’s most chosen brand; both no. 1 Food Brand and no. 9 global brand in Scotland, it is an amazing achievement! We are grateful to all our wonderful customers, choosing to buy our locally produced Scottish dairy products from our family business, rather than our international competitors.
“People have increasingly sought our local, great tasting Scottish dairy products that they understand and trust. We believe that the consumer’s desire to support brands who are local and have the provenance they can trust, has further accelerated since Covid-19. This will continue to be increasingly important as we move forward.
“We have a fantastic team of colleagues and farmers, all working hard daily to deliver fresh and great tasting dairy products, particularly during these challenging times. Working in partnership with our 100 farmers, we will continue to innovate and produce high quality Scottish dairy products.”