US yogurt market sees growth

The global yogurt market size is estimated to grow by US$6.6 billion from 2024-2028, according to market researchers Technavio Research. The market is estimated to grow at a CAGR of 6.5% during the forecast period, the analyst says.

The yogurt market in the US is experiencing robust growth due to increasing health consciousness among consumers. With rising health issues such as diabetes, obesity, and allergies, there is a strong focus on nutrient-dense, healthy diets, according to the report. Consumers are shifting towards more natural products and seeking added value. Superfruits, such as acai, goji berry, noni, pomegranate, and grapes, are incorporated into Greek yogurt for their antioxidant, vitamin, and mineral properties. Diet quality, healthy behaviour, and self-serve models are popular trends. Flavors, toppings, and quantities vary, with frozen yogurts, dietary requirements, and ice cream also in demand. Non-dairy yogurt, including plant-based options like almond milk, coconut milk, soy milk, and cashew milk, cater to lactose intolerance, milk allergies, and veganism. Flexitarians and those following a plant-based diet also contribute to the market’s growth.

The US yogurt market is subject to rigorous regulations, including permit and import-export rules, product labelling, and new product launches, enforced by authorities such as the US FDA. In June 2021, the FDA amended the standard of identity for yogurt, affecting low-fat and non-fat yogurt. Dairy and non-dairy yogurt production and sales require extensive documentation and registration, Technvaio reports.

That being said, the yogurt market in the US is a significant sector within the dairy industry, with consumers showing a strong preference for this nutritious and versatile food product. The market caters to various consumer segments, including children, adults, and the elderly. Yogurt is consumed for its probiotic properties, which support a healthy gut and boost the immune system. The market offers a wide range of flavours, from traditional to exotic, and various types, such as Greek, Icelandic, and skim milk. Consumers can choose between conventional, organic, and lactose-free options. Yogurt is used in various applications, including as a standalone snack, in smoothies, and as an ingredient in baking and cooking. The market is driven by factors such as increasing health consciousness, changing consumer preferences, and innovative product offerings.

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