NOM UK launches yogurt line, comments on speculation

Shropshire-based NOM Dairy UK has announced it is to launch a new value yogurt brand Shropshire Dairy. The new yogurt is made with 100% British milk at NOM Dairy UK’s Telford dairy, with the product range including six flavours across multipacks and split pots. Launched with consumers’ increasingly tight budgets in mind, the brand is making first deliveries this month.

The announcement comes following a year consolidating the NOM Dairy UK business and implementing sales, production and commercial changes and also coincides with the huge growth of own label dairy, which is rapidly gaining share of the yogurt category. This shift has been instrumental in delivering positive results for the company, which has become a key supplier in the own label market. This has enabled the business to take full advantage of its new £60m (€74m) plant in Telford. In September, NOM Dairy installed its second bottle filling line and by the end of 2012 the site will also see the launch of a new pilot plant to accelerate new product development.

Commenting on recent speculation, Klaus Buchleitner, CEO of Raiffeisen-Holding NÖ-Wien, NOM Dairy’s Austrian parent company, adds, “‘An interview I gave to the Austrian press was misquoted. I did not talk about selling the UK business but was referring to NOM UK’s former search for a partner. Actually, I expect NOM UK to grow the business further in 2013.”