Scottish dairy brand

First Minister Nicola Sturgeon has unveiled a new brand to help consumers identify Scottish dairy products. The new brand is a key part of Scottish Government plans to help boost the dairy industry after falling milk prices caused difficulties for farmers in recent months.

The logo has been developed by the Scottish Dairy Growth Board, which is headed up by Paul Grant, chairman of the Scottish jam company Mackays. It will be added to products such as cheese and butter and, as well as signposting shoppers to Scottish produce, will help retailers and overseas buyers boost the profile of Scottish dairy produce.

The First Minister says, “As one of the greatest agricultural showcases in the world, it is fitting that this new Scottish dairy trademark has been unveiled at the Royal Highland Show.

“Scottish food and drink exports are booming – valued at more than £5.1 billion last year. Scotch beef, salmon and shellfish are recognised the world over for their excellence and Scottish provenance. People recognise the Scottish brand, they associate the country with quality food and drink and clearly other Scottish sectors, such as dairy, can benefit from that too.

“I want to put the spotlight firmly on our fantastic produce for retailers in Scotland and buyers from around the globe. This new brand will help consumers support Scottish producers and help in marketing our excellent produce abroad.

“The dairy sector has had a difficult time and I want to assure farmers that we are doing everything we can to help them through the recent reductions in milk prices, and I hope our newly established Scottish Dairy Brand will play a part in that.”