Extra extra

Now that we’ve all gotten used to eating Greek yogurt with its extra protein, manufacturers are moving into further additions in their yogurt offerings. For example, Stonyfield has released a Greek yogurt in the US with added omega-3 in the form of chia. Chobani in the US has added grains to its yogurts, which are aimed squarely at the breakfast market in the States. Here in the UK, Danone’s Activia breakfast pot offers fruit, probiotic yogurt and granola clusters.

Breakfast is becoming less about sitting around the table eating cereal with milk, and more about getting something down yourself before you bolt out the door. As Canadean’s recent study shows, consumption of dairy products for children is increasing in the UK, as parents turn to handy solutions such as drinkable yogurts. As Raquel Perez-Lopez, analyst at Canadean notes, “Both children and their parents are increasingly busy, with hectic schedules filled with extra-curricular activities and work. Almost five percent of dairy products consumed by kids and babies are selected because they are convenient. This might appear low, but equates to a GBP£193 million (€254m) market.” Not to mention the other segments of the population who want quick and easy nutrition. It makes for another growth segment. All good news.