Peter Giortz-Carlsen talks Arla

Arla executive vice president Peter Giortz-Carlsen has spoken of his ambitions for the dairy cooperative in The Grocer’s annual supplement The Dairyman. He believes that Arla’s strong market position, particularly in liquid milk and cheese, means it is well positioned to make the jump to ‘super brand’.

“We have spent a long time in the UK as a business, and over the past seven years have made great progress in establishing a strong platform,” he explains.

Arla has added value to its farmers owners milk through innovation and product development with the launch of Arla masterbrand this year and rapidly expanding the range of Arla branded products in the UK market by launching yogurts and added value lines such as Big Milk.

Everything Arla does, he says, “is about delivering the best possible milk price” for its farmer owners across Europe. It’s our one KPI.”