Sugar reduction agreement for German dairies
Some dairies have already launched yogurts and other traditional dairy products with reduced sugar content. The Federation for Food Law and Food Science (BLL) in Germany is calling for even more ambitious goals in food production to counteract the emergence and spread of overweight and non-communicable diseases and to promote a healthy diet by means of the National Reduction and Innovation Strategy.
The strategy presented contains far-reaching demands and ambitions, which is why the joint agreement in principle between the Federal Ministry of Food and Agriculture (BMEL) and BLL remains mandatory for the German food industry.
“In tough but fair negotiations with federal minister Julia Klöckner, we agreed to take responsibility, where it is scientifically expedient and technologically feasible. To reduce sugar, fat or salt brings enormous challenges, where the expense and limitations of such a process are often underestimated by politicians and civil society. Clearly our benchmark remains the customers, who, in a free and social market economy, determine the assortment according to their own decision and taste preference. A strategy that targets, educates or forces people to a certain lifestyle, will never be successful,” says CEO Christoph Minhoff of the BLL, who continues,
“That’s why smart, innovative and consumer-friendly product developments are needed. For years companies have been working successfully on their formulas to provide a full range of food and beverages that meet the needs, desires and tastes of customers, with safety, quality, affordability and availability in mind. Every nutritional strategy must therefore ensure that the freedom of companies, which makes innovation possible, is maintained.”