Bauer revamps yogurt pots for kids
German dairy Bauer has announced that its children’s yogurt products, featuring popular characters Princess Lillifee and Capt’n Sharky, will be incorporating new packaging designs.
The revamped packaging will apply to the 4 x 100g multipacks (€1.29) as well as the 125-gram cups (€0.45) until June 2018.
The insides of the cups will now feature puzzles for children to solve, in addition to the accompanying solutions and the chance to win prizes such as an all-inclusive family holiday.
The picture book heroes from book publisher Coppenrath Verlag have been included on Bauer products since 2017.
Retailers will receive the 4 x 100g multipacks in ten-tray deliveries and the 125g cups in 20-tray deliveries.
