New carton from Elopak

Elopak, a supplier of carton packaging and filling equipment for liquid food, has launched Pure-Pak Imagine, its most environmentally friendly carton to date, the company says. The new carton is a modern version of the company’s original Pure-Pak carton, designed with an easy open feature.

Elopak’s Chief Marketing Officer (CMO) Patrick Verhelst says, “We wish to play our part in the global shift towards a low carbon circular economy and have therefore created the most environmentally friendly carton possible. The Pure-Pak Imagine carton has no plastic screw cap and is 100% forest based made with natural brown board. The carton is fully renewable and carbon neutral, creating the perfect low carbon, circular economy approach.”

Beverage cartons already have the lowest carbon footprint among liquid food packaging today. Using renewable, recyclable and sustainably sourced materials, Elopak provides packaging solutions that offer a natural and convenient alternative to plastic bottles and fit with a low carbon circular economy.

Carbon neutral since 2016, Elopak uses 100 per cent renewable electricity and has reduced emissions by 70% over the past decade. With cartons manufactured from responsibly managed forests and FSC certified material, Elopak offers customers 100% renewable cartons that use wood-based renewable plastics, rather than relying on petroleum-based plastics.

The Pure-Pak Imagine carton’s unique top fin helps guide consumers how to open the carton. In combination with the modern functionality of the easy-pour and easy-fold features, the new carton design sets a new benchmark in reducing plastics, Elopak says.

“With Pure-Pak® Imagine we aim to help consumers make conscious environmental choices. The carton’s easy opening gives the environmentally-minded consumer a more sustainable pack, with less plastic and more natural renewable materials,” concludes Verhelst.

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