Testing for breakfast

Arla Food tested its new Skyr breakfast bar in the German chain stores of Edeka, Rewe, Globus and Dornseifer. A chilled breakfast bar was set up as a secondary placement in the fruit and vegetable department in ten stores. The goal was to add value for the entire yogurt category, as the main use for yogurt is and remains breakfast, the company says.

The test results show that event-related placements work. On average, all ten test stores with Arla Skyr achieved at least a double-digit increase in sales during the test period compared to the previous weeks.

In addition to yogurt, other product groups also benefited from the combined offer, including fruit, cereals and nuts.

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