Alpenhain makes structural changes

Alpenhain, a cheese dairy in Upper Bavaria, Germany has announced changes in its internal organisational structure and will thus focus more on corporate culture and employer branding in the future.

In addition, the marketing and sales departments are moving closer together in order to promote brand positioning in the best possible way.

Carolina Noske, previously head of marketing at Alpenhain, has moved to the newly created position of head of human resources, culture and change. The family company wants to develop successful measures against the increasing shortage of skilled workers, which is becoming a growing challenge for more companies.

Noske is focusing on retaining existing staff by planning to adapt structures and framework conditions and to intensify internal communication.

Stephan Hemberger, who was previously sales manager at Alpenhain, is now in charge of marketing. By bringing marketing and sales closer together, there can be closer cooperation and a more intensive exchange between the two departments in order to improve the brand positioning and address consumer needs, the company says.

Carolin Handel, who assumed overall responsibility for brand communication, and Sascha Gress, who is now in charge of private label, portfolio and innovation, have both moved to support Hemberger.

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