Müller and Myprotein extend high-protein range with new products
Müller Yogurt & Desserts and Myprotein have strengthened their partnership by extending their collaboration portfolio with two new high-protein products in the UK. The move sees the businesses further expand into the chilled yogurt and potted desserts protein segment, which is growing at almost three times the rate of the category.
The new ready to drink protein shake is available in chocolate and strawberry flavours, packs 25g of protein per 385ml serving, and is low-fat with no added sugar (RRP £2). In addition, the new Müller x Myprotein CRUNCH yogurt come in a convenient form to be eaten on-the-go, containing 20g of protein per 180g pot, and comes in two flavours: a strawberry yogurt with chocolate granola, and vanilla yogurt with chocolate crunch balls (RRP £1.89).
As the surge in demand from health-conscious consumers for convenient, tasty and protein-rich dairy products continues to grow, the new HFSS- compliant products provide high-protein options which are also packed with flavour, aimed at driving category growth.
The new products and wider Müller x Myprotein range will be promoted this summer with a multi-million pound in-store, OOH, digital activation, partnership and influencer campaign. Furthermore, a branded Müller x Myprotein van will travel the length of the country over 10 weeks this summer to hand out more than 100,000 samples at almost 100 activation events including sports competitions, in-store tastings, and London Underground station samplings.
