New recipes for Müller yogurts

Müller is reformulating the recipes for two of its yogurt brands, Müllerlight and Müller Corner.

Made possible following the discovery of a new yogurt culture, the new Corner recipe contains up to 9% less sugar, more protein and has a thicker and creamier texture.

The new Müllerlight recipe, which remains fat free, has a thicker and creamier texture, now has 0% added sugar, is suitable for vegetarians and high in protein.

Re-designed packaging will make it easier to identify flavours and health claims, and the relaunches will be supported by a large multimedia campaign.

The business is also bringing back an on pack promotion which will see more winners compared with 2018, which saw schools receiving new sports equipment.

Michael Inpong, chief marketing officer at Müller said: “We know that when Müller grows, so does the category. So our overall approach is to continue strengthening our core brands, developing a leading private label proposition, and innovating to target the 46% of the category where we have limited or no presence.

“It’s our personal mission to make people happier and healthier by simply adding taste to life. We’re an established category leading brand, but we need to constantly refresh and reinvent ourselves to stimulate further category growth.

“This is a revolutionary milestone for our brand, and the category. We’ve created our best ever recipes, backed up by our biggest ever marketing campaigns, and we’re continuing to innovate on sugar reduction.”

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